Honda Bigbike

 Honda BigWing is a brand and retail concept created by Honda for its larger, more premium motorcycles, often focused on performance and touring models. It signifies a move beyond standard Honda dealerships, offering a dedicated space and experience for enthusiasts of these specific bikes. The history of Honda BigWing is intertwined with the evolution of Honda's larger motorcycle models and the desire to create a specialized retail environment for them. 

Here's a more detailed look at the history and concept:

1. Evolution of Honda's Big Bikes:

• Honda has a long history of producing large, powerful motorcycles, including the iconic Gold Wing, Africa Twin, and various CB series models. 
• These bikes cater to a segment of riders seeking performance, long-distance capabilities, and advanced features. 
• As these models gained popularity, Honda recognized the need for a dedicated retail experience that matched the premium nature of the bikes. 

2. The BigWing Concept:

• Honda BigWing is not just a motorcycle model but a brand and a retail concept.
• It represents a shift towards a more specialized and premium experience for customers interested in Honda's larger bikes.
• BigWing showrooms often feature a modern, high-tech design, interactive displays, and a focus on creating a community atmosphere for riders. 

3. Key Milestones:

• Early 2000s:

  Honda began developing the BigWing concept, likely in response to the growing popularity of larger displacement motorcycles and the desire for a more focused retail experience. 
• 2007:

  The first flagship Honda BigWing store was established in Bangkok, Thailand, designed by Vaslab Architecture. 
• 2007 Onward:

  The BigWing concept expanded to various locations in Thailand and other countries, including India, Malaysia, and Indonesia. 
• 2018:

  The Gold Wing was reborn as a flagship model with significant upgrades, further solidifying the importance of the BigWing brand. 
• Ongoing:

  Honda continues to develop and refine the BigWing concept, with new showrooms and initiatives aimed at enhancing the customer experience. 

4. Design and Branding:

• The BigWing brand and showroom design are often characterized by a modern, dynamic aesthetic, reflecting the performance and technology of the motorcycles.
• Whitespace Partners developed the brand name, visual design system, and retail experience for Honda BigWing.
• The design often incorporates elements inspired by racing and performance, such as angled lines and dynamic forms.
• Interactive displays, digital content, and community spaces are also key features of the BigWing retail experience. 

5. Focus on Customer Experience:

• Honda BigWing aims to create a welcoming and engaging environment for motorcycle enthusiasts.
• Showrooms often feature dedicated spaces for events, product demonstrations, and customer interaction.
• The focus is on building a community around the BigWing brand and fostering a passion for Honda's larger motorcycles.